Dunnes Stores Killing Irish Pig Industry PDF Print E-mail
Written by Donald Cronin   
Wednesday, 19 March 2008
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IFA President Mr Padraig Walshe said in Dublin today that Dunnes Stores and other retailers are using pig meat as a loss leader, which is killing the Irish Pig industry. Mr Walshe was speaking at an IFA protest by pig producers outside the Dunnes Stores Head Office in South. Great Georges Street, Dublin today (Wednesday), which is part of IFA’s continuing campaign for ‘Honesty in Food Pricing’. Mr Walshe highlighted the fact that pork, bacon and ham are being used by retailers as loss leaders to attract customers in an on-going battle over market share. “The evidence is to be found in the Sunday newspapers every week where discounted pig meat and half price offers are constantly being used as headline grabbers to pull in customers.”

Mr Walshe said “Farmers cannot produce two for the price of one. The reality is that Irish pig producers are losing over €25 per pig and have been making losses on every pig sold for the last eight months.”

Padraig Walshe said, “The Supermarkets have the Irish pig industry in a stranglehold that is choking the livelihoods of producers. The average Irish pig farmer has now built up losses of €100,000 and the industry is facing bankruptcy on an unprecedented scale with accumulated losses of over €42 million at producer level.”

Mr Walshe said, “What we have here is a massive abuse of power by retailers in the food chain that is destroying an important Irish food industry.”

The IFA President also accused retailers of “abusing their dominant position while at the same time producers cannot get a price rise to cover their production costs. Producers receive just 18% of the retail price with retailers and processors pocketing the other 82%”.

Chairman of the IFA Pigs and Pig meat Committee, Mr. Michael Maguire pointed out that pig producers have seen a relentless erosion of their share of the consumer price, and they now receive only 18%, compared to the 35% that they got in the early 1990’s.

“This situation has to stop. Only if pig producers receive a fair share of the retail price can consumers be confident that Quality Assured Irish pig meat will be available in the future.” Farmers and rural families who have been loyal Dunne’s customers feel betrayed by their arrogance and aggression concluded Mr Maguire.





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Last Updated ( Thursday, 20 March 2008 )